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The Top 15 Souvenirs from Vienna, Austria

Souvenir shopping in Vienna, Austria is a delight. These days, shopping in most European cities has been globalized to the point that the city’s shops have no identity and you feel like you could be anywhere in the world. But in Vienna, Austrian traditions– and unique shops that hold true to these traditions– remain strong.

vienna street scene

It’s a delight to wander Vienna’s street and shop for souvenirs.

That means you’ll still find locally crafted Austrian goods, long-standing street markets and traditional sweets made the old fashioned way. Edelweiss-covered hills, dirndls and lederhosen, aren’t just the stuff of movies– in Vienna you can still experience it all and bring home the souvenir.

And it helps that the city is compact and easy to navigate. You don’t have to go out of your way to shop in Vienna, the city’s lovely winding streets can be strolled and shopped in between sightseeing and cafe hopping. Slightly farther afield, you’ll find more diverse souvenirs in some of Vienna’s eclectic neighborhoods. If you come during the holiday season you’ll have the added bonus of exploring some of Europe’s most amazing Christmas markets. For all these reasons (and their cakes!) I seem to skip opportunities to visit new European cities, and instead keep coming back to Vienna. Over my many visits, I have accumulated a small stash of souvenirs, here are some of my favorites.

1. Sacher Torte Souvenir

For me, the souvenir that most represents Vienna is the classic Sacher Torte. I’m biased because the sacher torte is my favorite cake in the world– chocolate layers with a hint of apricot jam, it’s best experienced with a giant dollop of cream. You might find sacher torte outside of Austria, but it never quite tastes the same. To read more about my favorite Viennese cafes for cake, check out my post here.

While you can buy an entire sacher torte cake to bring home, I always pick up the small, individual serving cakes.

Cafe Sacher sacher torte cake cream

I enjoyed the real thing at Cafe Sacher in Vienna.

cafe sacher waitress elegant room

sacher torte mini cakes vienna

Sacher torte mini cakes are a top Vienna souvenir– perfect for transporting home.

2. Vienna Imperial Torte Souvenir

While Sacher torte is perhaps the best known cake out of Austria, it’s far from the only cake. While there are dozens and dozens of Austrian cakes to sample, my second favorite cake comes from the gorgeous Hotel Imperial (where I also stayed on a prior trip). The hotel put their signature mini imperial tortes on our pillow at night so I quickly developed an addiction for these delicious cakes.

The Imperial Torte is packaged in compact cubes, perfect for snacking or gifting. I picked up a two pack in a fancy wooden box.

Imperial tortes gift boxed, one of the best Vienna souvenirs.

imperial torte cake vienna hotel imperial cafe

The elegant and delicious take home version of the imperial torte cake, halved.

Hotel Imperial in Vienna exterior best hotel

I loved my stay at the gorgeous Hotel Imperial in Vienna.

3. Edelweiss Inspired Souvenir

I love the Sound of Music and before I knew anything else about Austria, I knew that edelweiss “bloom and grow forever.” So naturally I was obsessed with finding a suitable eidelweiss souvenir on my first visit to Austria. While I somehow assumed that edelweiss themed souvenirs would be everywhere, this was not really the case. But I did manage to find some fun edelweiss jewelery and embroidered socks.

Costume jewelry (or real-- I also bought a delicate gold eidelweiss necklace) is a great way to show off your love for the eidelweiss flower.

Costume jewelry s a great way to show off your love for the edelweiss flower.

I love these socks embroidered with eidelweiss

I love these socks embroidered with edelweiss, a practical top Vienna souvenir you’ll definitely use back home.

4. Traditional Austrian Clothing: Loden Coats and Dirndls

Unless you’re looking for a Halloween or Octoberfest costume, it  probably doesn’t make sense to buy a dirndl in Vienna. But most tourists don’t realize that traditional Viennese clothing is more than lederhosen and dirndls. The classic green Loden coat, for example, never goes out of style. Viennese hats are also quite stunning. While classic Austrian sweaters and jackets were a little conservative for my everyday wear, they were all beautifully made and would suit someone with more traditional tastes. The best place to shop for high quality, tasteful traditional clothing souvenirs is Loden-Plankl.

The best store for traditional Viennse clothing, Loden-Plankl

The best store for traditional Viennese clothing (and a wearable souvenir), Loden-Plankl

Elegant riding jackets in Vienna.

Elegant riding jackets in Vienna.

viennese hat women

Traditional hats are gorgeous.

5. Equestrian Souvenirs from Vienna’s Spanish Riding School

Vienna is the location of the famed Spanish riding school where the gorgeous Lipizzaner Stallions perform. The performance schedule is limited so it might be tough to see a performance if you’re not there on the right day. But you can probably fit in a practice session and still see plenty of horses (tours of the facility are also available). To memorialize your visit, visit the Spanish Riding School’s gift shop for an equestrian-themed souvenir.

I didn’t take a tour but peeked at the horses through the gate.

Cute horse souvenirs from the shop at the Spanish riding school.

Cute horse souvenirs from the shop at the Spanish riding school.

These horse bit leather bracelets look like the Hermes version, but at a fraction of the cost.

These horse bit leather bracelets look like the Hermes version, but at a fraction of the cost.

6. Tarragon Mustard Souvenir

I wrote an entire post on visiting an Austrian supermarket, read about it here. Of all my Austrian supermarket finds, I think the most interesting one was the Tarragon mustard. For whatever reason (maybe it’s all the brats requiring condiments) Austrians seem to do mustards really well. And the tarragon flavor is not something I’d seen anywhere else (a local shopping the aisle recommend it to me). I loved it and would definitely restock on my next visit.

tarragon mustard estragon

Look for “estragon”– the Viennese words for tarragon.

billa supermarket austria vienna souvenir shopping

Billa and Spar are two large supermarket chains in Austria.

Vienna weiner wurst stand stall

You can’t leave Vienna without sampling wiener wurst from an outdoor stall.

7. Mozart Balls Souvenirs

While you can only find the original Furst Mozart balls in Salzburg, you’ll find the copycat versions everywhere else in Austria– at gift shops, train stations, the airport, and of course at the supermarket.

What exactly is a Mozart ball?  Conveniently, a visual is provided right on the packaging.  A green pistachio, marzipan core is covered with layers of nougat and chocolate, then wrapped up in shiny foil featuring Mozart’s portrait.

mozart balls vienna

Mozart balls can vary in quality and price– look for less expensive versions at the supermarket.

8. Austrian Kitsch Souvenirs in Vienna

While Vienna holds true to traditions, it also has a lighter side. I found a great shop, Kettner (read about it in my post here), that stocks tongue-in-cheek examples of classic “Austrian” motifs, like stag-covered ties and flasks, tee shirts and slippers emblazoned with clever German phrases and wood carvings featuring contemplative Austrian huntsmen. It’s a fun shop to explore no matter what your budget– you’ll find items ranging from an inexpensive, kitschy belt-buckle to a pricey, expertly made hunting jacket.

9. Local Austrian Schnapps Souvenir

If you associate schnapps with the cheap peppermint stuff you may have drunk at college parties, you haven’t tried real Austrian Schnapps.  Schnapps are a type of brandy made with fruit picked at the height of the season, often made in small batches by artisanal producers.

Visit a local liquor shop and ask for unique flavors of schnapps not exported outside of Austria.

austrian schnapps souvenir vienna

Schnapps in Austria, a top Vienna souvenir

10. Manner Cookies Souvenir

I love Manner cookies so much that I wrote an entire post on them here.  Back in 1898 Josef Manner, outraged that the average Austrian citizen could not afford to buy chocolate, came up with the brilliant motto “chocolate for everyone” and created Manner Original Neapolitan Wafers. To ensure everyone could afford to buy a cookie, Manner originally sold them individually. The wafer cookies have followed the same basic recipe for over a hundred years, sandwiching a luscious hazelnut-chocolate cream filling in five layers of crispy, paper-thin wafers. There are freestanding stores in both Vienna and conveniently at the airport.

manner cookies vienna

One of the best Austrian souvenirs to bring home– Manner cookies, which originated in Vienna.

11. Bespoke Men’s Clothing

While other European cities have slowly replaced all their local craftsmen with high street retailers, Vienna has managed to forsake passing fads and hold onto its bespoke men’s stores.

This commitment to tradition is evident on the streets of Vienna– where even a casually dressed man will look just a little more pulled together than some of his European counterparts. Vienna is a great city for men looking to bring home a stylish souvenir.

 

knize vienna men shoppng tradition bespoke

Knize is one of Vienna’s well known men’s stores.

12. A Viennese Antique for a one of a kind Souvenir

The antiques district in Vienna is incredibly fun to shop (or just window shop). The antiques are gorgeous and the jewelry especially is a standout.

antiques shopping vienna jewelery

I just ogled the gorgeous antiques in Vienna. Prices were reasonable as far as quality antiques go.

13. Souvenirs from Viennese Christmas Markets

If you visit Vienna in late November through the Christmas holidays, you’ve hit the jackpot. I have an obsession with Vienna’s many Christmas market snd hacve written extensively on them.

Stephansplatz Christmas Market Vienna Austria stall vendor mug

Each Vienna market has its own mug, yours to keep when you buy gluwein

14. Vintage Souvenirs and Shopping in Spittelberg

If antiquing is too spendy for your budget, head to the cool indie neighborhood of Spittelberg for more affordable options. In Spittelberg, small indie boutiques and vintage shops reign.

Spittelberg is in Vienna’s 7th district, just outside the ringstrasse. It’s often called a “village in the city” for its elegant Biedermeier styled buildings, romantic cobblestone alleys and neighborhood feel. Spittelberg an easy walk from the center but if temperatures dip you can also hop on the u-bahn (get off at the Volkstheater station).

spittelberg vintage store shopping

A mannequin keeps warm in a fur hat in front of one of Spittelberg’s many vintage shops.

Sorting through the vintage goods is half the fun.

15. A Vienna Souvenir for your Dog

One quirky thing I noticed about Vienna was how beautiful and well-behaved all the dogs were (I wrote a post about it here!). In Vienna dogs are permitted in many restaurants and bars and it only adds to the atmosphere. In Vienna, these well taken care of dogs have great shopping options– I loved the locally made collars at this Viennese pet boutique.

Vienna pet souvenirs

Am I the only one who buys souvenirs from my dog?

Many Vienna shops have a resident dog to greet you. Meet Max.

dalmation spots

This gorgeous Dalmation sat patiently while his owner enjoyed some gluwein at the Christmas market.

Have you been to Vienna? What are your favorite souvenirs?

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4 Responses to The Top 15 Souvenirs from Vienna, Austria

  1. Dee 04/06/2018 at 6:57 pm #

    We loved Vienna !! We took in the Spanish horses Equestrian show which was absolutely fabulous. Loved Mozart’s balls as well .

    • Kristin Francis 05/17/2018 at 6:38 pm #

      Yay so fun! Craving those Mozart balls!

  2. Carol 04/20/2018 at 5:49 pm #

    THANKS SO MUCH, going to Vienna this July and will look forward to shopping for real souvenirs! Great ideas!

    • Kristin Francis 05/17/2018 at 6:27 pm #

      Hi Carol, thanks so much, please let us know if you find anything else worth including!

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