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How I Almost Left my Good Luck in Japan: Omamori

How I Almost Left my Good Luck in Japan: Omamori

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Sometimes, a souvenir is so ubiquitous that you lose any sense of urgency to buy it. You know you’ll see the souvenir again (maybe even many times over), so you waiting seems like a logical decision. You might be thinking–

  • I don’t want to buy the first thing I see
  • hmm I should look around– maybe I’ll find a better price.
  • these are nice, but maybe I can find something a little nicer.

At least these were some of my rationalizations when I put off buying my one, must-have Japanese souvenir.

Omamori– My Top Japanese Souvenir

omamori amulet japan souvenir kyoto temple

Omamori aren’t regular souvenirs– it’s important to respect their cultural heritage.

My top must-have souvenir for Japan wasn’t a kimono, a fan or chunky wooden sandals– it was a good luck amulet known as an omamori. In Japan, omamori are beautiful little objects on their own– colorful, silk brocade pouches that are often handmade.

But the best part of omamori are the good luck they hold, via a short prayer or inscription tucked inside. While I am not particularly superstitious, I do have a bit of an obsession with good luck charms, just in case. And Japanese omamori are the holy grail of lucky charms.

Afterall, omamori don’t just deliver general good luck like a rabbit’s foot. Nope, omamori deliver specific good luck– which must be more effective. Need to pass an exam? There’s an amulet for that. Need to find a spouse? Yep, an amulet for that too. Need protection from bears? No worries, the amulet has you covered.

Omamori are available at most temples and shrines across Japan. But while you don’t need to follow any particular religion to buy one, it’s important to respect the cultural significance behind them.

  • Most omamori will have no English translation available. You might get lucky and find an English-speaking vendor or one who does good pantomime. If it’s important to you to get a specific kind of omamori, it’s recommended to study the Japanese characters beforehand (see our box of types of omamori below)
  • As tempting as it may be to open the adorable little omamori bag and take a peek inside, DO NOT OPEN THE POUCH. Opening the pouch will destroy your good luck and possibly unleash other unknown consequences.
  • For maximum effect, omamori should be worn on the person (on your bag, dangling off your cell phone).
  • Omamori have an expiration date— usually a year after buying them, the good luck starts to wear off.
  • Do not throw away your omamori— to do so is disrespectful. If they are expired, you should return them to the same temple or shrine where you bought them. Ideally this is a year after purchase, otherwise it’s whenever you have a chance to return.

[box type=”note”]Types of Omamori:

  • kaiun 開運 (かいうん)general luck and good fortune
  • gakugyō-jōju 学業成就 (がくぎょうじょうじゅ): for students– carry one of these to pass exams
  • shiawase 幸せ (しあわせ)   happiness
  • anzan 安産 (あんざん): for pregnant women
  • shōbai-hanjō 商売繁盛 (しょうばいはんじょう): success in money and business
  • kōtsū-anzen 交通安全 (こうつうあんぜん): traffic safety (but also good for travelers)
  • yaku-yoke 厄除け (やくよけ): protection from evil
  • en-musubi 縁結び (えんむすび): love and marriage
  • kanai-anzen 健康 (けんこう): health, peace and prosperity [/box]

Japanese Temples and Shrines where I didn’t buy an Omamori

As I mentioned above, I did not buy my omamori at the first Japanese shrine I visited. Or even the second or third one. Looking back, my reasons seem ridiculous.

Too Soon (Meiji Shrine, Tokyo)Wood tori gates at Meiji

We visited Meiji Shrine on our first day in Japan. Everyone knows you don’t buy the first thing you see.

Too Expensive (Asakusa, Tokyo)

asakusa tokyo temple japan photofinder

Asakusa was only the second stop on our tour of Japanese temples and shrines. I did peruse the omamori here, but they seemed pricey at about $15 per amulet (not that I had any idea what the going rate was). I decided that there must be a mark up on the omamori in Tokyo and they would be cheaper in other cities.

Too Little Time (Nikko)

nikko japan shrine what to do

This gorgeous mountainside sanctuary dating back to the Edo period is worth a visit. But if you squeeze Nikko into a day trip from Tokyo like we did, you may find yourself rushing around to see all the sites. And of course doing other critical things like posing for selfies with the three original wise monkeys (of the see/hear/speak no evil fame). We barely made our train back.

Too Creepy (Fushimi Inari Shrine)

Fushimi Inari is known for its red tori gates that snake up the mountain to the summit. Pairs of stone foxes mark the trails. In broad daylight, with sunshine flooding through the gates and the camaraderie of other travelers, I am sure this must be a lovely experience.

But we didn’t arrive at the Fushimi Imnari Shrine until very late afternoon. As dusk was quickly approached, we quickened our pace as we hiked up the now-deserted tori gate trails. The stone foxes only added to the ominous feeling– I swear we heard some rustling in the underbrush. We decided that maybe this would not be the best time to dawdle and skipped the omamori shopping.

Too New (Golden Pavillion, Kinkaku-ji, Kyoto)

golden pavillion kyoto japan yellow

There is no question that Kyoto’s Golden Pavillion is the quintessential photo opportunity. But while the original temple dates back to the 14th century, the structure you see today was rebuilt in 1955. That seemed way too new to confer the best good luck so it was easy to write this one off.

Too Busy Leaving Wishes (Miyajima)

Miyajima shrine water japan boats

I had been waiting for the right moment to buy an Ema (small wooden plaque) and leave my wishes at the shrine. When I saw Miyajima, I knew it was the place. But leaving wishes and taking good luck away with omamori seemed a little like leaving all your eggs in one basket. I decide to hedge my bets and find my good luck at a different shrine.

Too Focused on My Lost in Translation Moment (Nazen-ji, Kyoto)

stepping stones japan lost in translation

Omamori weren’t even on my mind when visiting Kyoto’s Nanzen-ji temple. For some reason I got it into my head that Nazen-ji was the setting for a memorable scene in the film Lost in Translation (it wasn’t). Ever since I’d seen Scarlett Johansson cross a lily-covered pond on stepping-stones I was determined to recreate the scene.

After spending an hour searching the vast grounds of Nanzen-ji for stepping-stones, by sheer coincidence I did manage to find some. I felt very satisfied as I left with this photo– only to realize back home that the much better, Lost in Translation stepping-stones were on the grounds of an entirely different temple.

 The Final Quest for my Japanese Omamori


The Heian temple was located down this street and over the bridge.

It was my last day in Japan– we had an early flight booked the next morning. Finished touring our temples and shrines, we plotted where to get a beer in Kyoto as evening approached. I suddenly had a sickening thought– I still not bought my omamori. It seemed very unlucky to plan to get luck in Japan and come home empty-handed.

I looked at the time– in ten minutes, all the temples and shrines in Kyoto would be closed. I made my  travel buddy Linda check the map for the nearest temple and the fastest route. According to the cartoonish tourist map, we were right next to Heian shrine.

heian shrine kyoto japan tori red dusk

What followed was a mad dash over to the bridge to Heian’s gate (we quickly learned that those colorful tourist maps aren’t drawn to scale). When we arrived, the gate was closed. Officially anyway. While Linda waited outside, pretending she wasn’t with me and wishing she had a cold beer, I maneuvered around the closed gate and walked into the shrine.

heinan temple dusk kyoto japan

Proof that Heian was actually closed– have you ever seen a popular Japanese temple this empty?

kyoto souvenir omamori amulet japan

Only because the Japanese are exceedingly polite, I managed to walk away a few minutes later with a few prized omamori, that have been bringing me good luck ever since.

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Have you bought omamori in Japan? Tell us about it the comments below!







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Tuesday 9th of May 2017

I was wondering what counted as opening an omamori? Does it only count if you take off the seal (rope part) and open it? Or does it count if you just squeeze it a little and there's an opening on the side?

Kristin Francis

Tuesday 24th of October 2017

Tiffany, oh the technicalities! I feel like it's about intent more than the actual opening so if it was accidentally squeezed a bit I doubt that counts ;0


Monday 17th of April 2017

I was wondering if you happen to remember what the middle omamori with the deer on it means? I visited Japan a few years back and I have that exact one, but I sadly forgot what I means. :(

Kristin Francis

Tuesday 18th of April 2017

Yes- it's for finding love! Hopefully it worked for you!


Monday 6th of February 2017

Perhaps a bit late to mention this, but you aren't supposed to wear multiple Omamori at once! (I saw you had multiple in the last photo). It's believed that the kami will fight if you have more than one on your person.

Kristin Francis

Thursday 16th of February 2017

I did not know this! I have been carrying around 4 thinking more is better lol. Based on your tip, I now have just one in my bag, thanks!!


Wednesday 3rd of August 2016

nice trip

Saturday 26th of March 2016

My brother recently got back from Japan and got me two Omamori. One is for good fortune and the other is for marriage relationships (if I understood that one correctly). However, neither are like the pouches I see most often. The good fortune Omamori is a loop with a whistle and bell at the end. The relationship one is a necklace with a piece of green fabric that looks like it encases a mirror. I am enjoying my journey into researching my lovely gifts. They are more then I had originally thought.

Kristin Francis

Saturday 2nd of April 2016

Interesting, I don't recall seeing those, but need to go back!!