What to Buy at a Supermarket in Norway

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Think Norway is too expensive for souvenirs? While it’s nowhere near as expensive as you’d think, especially with the drop in the krone, it’s true that bargains are hard to come by. But for those on a budget, nothing beats souvenir shopping the local supermarket.

If you read this website regularly, you’ll know I’m a foreign supermarket fanatic.  It’s a great way to get an insider’s look at local life– I love checking out what people are putting in their baskets. While it’s fun to pick up some actual take-home souvenirs, I also spend a good deal of time just browsing the aisles, even for frozen and fresh items I can’t possibly take home. I especially love to find unusual regional items and cult favorites– like the Norwegian devotion to orange soda and a certain brand of frozen pizza (more on this below).

My photo journey through a Norwegian Supermarket

norwegian gorcery store supermarket

This grocery store in the village of Geiranger has insane views.


My Norwegian supermarket haul.

Brown (Brunost) Cheese

Norway’s famous brown cheese (called brunost) gets its distinct color from the carmelization of  boiled milk, cream and whey. The taste is slightly sweet, best served on a slice of toast or crisp bread.

Norwegian Candy and Chocolate

Before visiting Norway, I never realized that Norwegian chocolate was anything special. But after sampling some Norwegian chocolate (Freia milk chocolate is especially divine), I became addicted. In fact, several chocolate “gifts” I brought back for others may have never made it to the intended recipients (note: if you’re reading this and wondering if you were one of those intended recipients, the answer is probably yes– sorry!). Here are some of the chocolate and candy items recommended by locals:


Cloudberry and other Jams

I taste-tested several Norwegian jams on waffles and pancakes at cafes throughout Norway, but took an immediate liking to the brand Lerum’s. Fortunately, Lerum’s is available in any supermarket. I brought home the strawberry, but for a truly Norwegian product, try the tart cloudberry flavor.


Baking Mixes

While I love to cook, I’m not the best baker, so I have a small fascination with instant baking mixes. Of course, you have to deal with the metric system and Google translate, but it can be a fun experiment. I saw mixes for many Norwegian staples, like pancakes, waffles and hveteboller.


Sorlands Chips

Sorlands were recommended to me by locals, and although I didn’t bring any home we did pick some up for snacking on our road trip to Trollstigen, and I can confirm they are tasty.


Bakery Goods

I didn’t bring home any packaged supermarket bakery goods, but I did eat fresh Norwegian bread every morning and sampled the skillingsbolle at a great bakery. While a bakery should always be your first choice for immediate consumption, for practical purposes, if you are looking to have something keep a bit longer a packaged good might be a better choice.


Every country seems to have slight variations in standard condiments, so I usually pick up the local mayonnaise and mustard to use back home. Nordic countries I’ve noticed have an obsession with hot dogs, so I opted for some local hot dog mustard.

Salmon Caviar

By the sheer amount of salmon caviar on supermarket shelves, I can only imagine Norwegians must eat exorbitant amounts of this.


Grandiosa Pizza

According to Wikipedia, Grandiosa Pizza is “loathed and loved by Norwegians,” has been exulted as the “modern national dish,” while others claim it’s “a piece of cardboard”, “laziness in a box” and “refrigerated evil”. Of course I was dying to try it, but didn’t have an oven, so I’ll have to save it for the next trip.


Fresh and Preserved Shrimp

The fresh shrimp looked off the charts delicious. Those tiny shrimp you see everywhere are also sold in plastic containers in a kind of brine.

Solo Orange Soda

It’s a Norwegian thing, so get a bottle and try it for yourself.



Have you been to a supermarket in Norway? What are your favorite products?

Disclosure: While I was a guest of Innovation Norway on this trip, all supermarket finds are my own.


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35 Responses to What to Buy at a Supermarket in Norway

  1. Tripping Blonde 12/27/2015 at 9:41 pm #

    I brought back a lot of the chocolate, and everyone LOVED it. They are asking me when I’m going back to Norway so they can get more chocolate from me.

    • Kristin Francis 01/03/2016 at 5:26 pm #

      soon I hope! : )

  2. ahmed gusto 12/28/2015 at 3:12 am #

    Its no doubt that Norway is a country of food, have you tried their salmon, its one of the yummiest, grilled salmon

  3. Rolling Harbour 12/28/2015 at 5:32 am #

    The image of Brunost took me straight back to my childhood and gjetost! I can taste it right now. *quickly checks online* Oh look! I can order some right now! Thanks for that memory. RH

    • Kristin Francis 01/03/2016 at 5:26 pm #

      Good idea I’ll have to order some more! Thanks for sharing your memory : )

  4. Robin 12/30/2015 at 8:43 am #

    Nice post ! You done a great job. This information is too good. Grandiosa Pizza is one of my favorite. its taste is too good. i like it.

    Thank you for sharing.

    Happy New Year

  5. Anonymous 04/08/2016 at 9:42 pm #

    Smash!!! So horrible for you, but so good. Pretty sure I pigged out on all of these things while living in Stavanger.

  6. Sonja 04/09/2016 at 6:16 am #

    Leverpostei !! Its like Liverwurst in a can. You will always see a picture of a smiling child on a can of Leverpostei because every schoolkid has it on his or her sandwich everyday. It’s very loved.

  7. Anonymous 05/04/2016 at 10:52 am #

    SMASH!! <3

  8. Elina 07/20/2016 at 2:43 pm #

    Hi! It was nice to find this because I’m going to Oslo this Saturday.
    I’m from Finland and I have to say that Tyrkisk Peber is actually Finnish candy. Fazer is a huge candy manufacturer here and if you ever come to Finland you have to try their chocolates. They are the best in the world!

  9. Anonymous 01/27/2017 at 4:07 am #

    I loved the hotdogs (Polse) pepperkake biscuits and skolebrot! Also yeah the chocolate is great!

  10. Emily 01/31/2017 at 11:57 am #

    polse with lomper and potetsalat on!!!!! (hot dogs with potato pancake wrapped around and topped with potato salad)

    • Kristin Francis 02/16/2017 at 1:30 am #

      Why didn’t I see that haha, thanks for the tip!!

  11. Anette 02/10/2017 at 12:53 pm #

    Love your list! It’s very fun for someone from Norway to see what people from other countries finds interesting 🙂 but the yellow tube with the name gulost next to the mustard (sennep) isn’t something we (at least all people I know) use on a hot dog. It’s actually cheese in a tube usually we have it on our bread 🙂

    • Kristin Francis 02/16/2017 at 1:27 am #

      oh that’s good to know, thank you!!

  12. ChristinaBerlin 04/24/2017 at 3:24 pm #

    Hello! Just discovered this post via Pinterest and just had to leave a comment! 🙂 I, too, love buying souvenirs in supermarkets as they are cheap, loved by family and colleagues and nobody is forced to put Troll figurines on their shelf!
    My most beloved eatable souvenirs from Norway are Bamse Mums – the chocolate covered marshmallow bears – and Lefse, the soft flat cinnamon flavoured cake!
    Greetings from Berlin

    • Kristin Francis 10/24/2017 at 8:52 pm #

      Hi Christina! Welcome from Pinterest, I have a huge amount of readers from there! Thanks so much for the supermarket tips, those sound delicious!!

  13. GalXE 04/29/2017 at 7:01 pm #

    Some unique candy that I didn’t like in Norway was salty licorice flavored gummies and chewing gum.

    • Kristin Francis 10/24/2017 at 8:47 pm #

      Hi there, thanks for commenting! Salty licorice is a love or hate thing for sure! One of my friends is obsessed with it but I can’t quite acquire a taste for it.

  14. Anonymous 08/17/2017 at 6:35 pm #

    When I traveled to Norway in 2005 I so enjoyed Gjende cookies. They are packaged in a blue cellophane type wrapper. We called the reindeer cookies because of the imprint of the animal on each cookie. They aren’t necessarily much different from something you could get in the States, but special because we were there. I can get gjetost in our local grocery store.

    • Kristin Francis 10/24/2017 at 6:42 pm #

      Ooh good to know!! I’ll look for them!

  15. Leelene 02/23/2018 at 1:42 am #

    Whenever I’m in Norway this is what I end up with in my basket.

    Fyrstekake – great to eat with coffee.
    Svolværpostei – great for the rye bread.
    Lomper – a must to the hot dogs.
    Pinnekjøtt – around Christmas time they will have it at the supermarkets and it will be expensive but worth it.
    Nugatti – better than Nutella trust me.

    And as shown in the article. Kvikklunsj, Sørlands potetgull, mayonese, and some brunost for my Norwegian fiance. I am myself a Swedish woman.

    • Kristin Francis 02/26/2018 at 9:14 am #

      Thanks Leelene! I wish you had been there to advise me! I will definitely try your suggestions next time, I am especially intrigued on the Nugatti.

  16. Jennifer 03/29/2018 at 11:46 pm #

    Nugatti! Norwegian Nutella. Lots of varieties

    • Kristin Francis 05/17/2018 at 6:40 pm #

      Omg I have to try this!! Need to do a taste test.

  17. Christa Gettys 04/02/2018 at 9:45 pm #

    I lived in Norway in 1988-89 as an exchange student (I was 18) I really got to know Norwegian food, the good the bad and the ugly LOL I only found a few things I could not stomach but I still tried everything. My Mamma still sends me and now my son the huge bars of melksjokolat and they only last a few minutes. I can’t stop once I get the taste. We did not have the packaged foods I saw in your pictures of the lefse and hvetboller I still make them home made. I will have to ask my Mamma to send some to see how it tastes. I LOVE packaged tomat suppe though. I loathe the red and white canned tomato soup from America, the smell alone is so nasty, so when my Pappa said we were having tomat suppe for lunch I almost cried. But it was amazing and they still send me some. Plus I get packages of rice pudding, that was not there 30 years ago LOL I had to get use to not having sliced white bread. The hard peasant bread was perfect though as I realized Norwegians only use one slice of bread to make a sandwich LOL one thing you may or may not be able to bring home (as it is in liquid) is fiskeboller. Fish meatballs. My Pappa made them home made but I did see jars of them in our super market. I lived in Tonsberg and back then we did 90% of our shopping in the market place in the main square. I only went to the supermarket twice in the whole year i was there. OH and fiske pudding LOL Fish pudding. I hated the stuff but we had it every night for dinner. SO I would take a huge bite and a big gulp of milk so I didn’t have to taste it. It was 6 or so months before I confessed to my sister I hated the stuff and she laughed so hard and said they only bought because they thought I liked it so much!!! I should write a book about my adventures there LOL I practically have here. Sorry! Ha det!! P.S. you MUST try raspeball (also called kumle).

    • Kristin Francis 04/15/2021 at 9:30 pm #

      Thank you so much for your insider tip and comments 🙂

  18. Anonymous 05/22/2018 at 12:01 pm #

    I like your post, but wanted to point out that the photo below cloudberry is jam is actually a photo of rosehip (nype) jam 🙂 Not sure if you were aware.

  19. Sabine 06/07/2018 at 3:48 pm #

    Bearnaise sauce!!!
    Freia chocolate
    Smorbokk – candy
    Non-stop chocolate (lots of them!!!)
    Vanilla sauce for the strawberries
    Gluten-free waffle mix

  20. Sara 09/17/2018 at 5:08 pm #

    As a norwegian I can confirm that Freia has the best chocolate in the world! Kvikk Lunsj are one of my favorites!

    I see someone already mentioned the tube with «gulost», and that is it not mayonnaise 🙂 if you take a look where the caviar tubes are the next time, you will fins yellow tubes that say «majones» 🙂

    Also, the cloudberry jam is actually rosehip jam!
    If you are looking for cloudberry, you have to look for the word «multe», for example «multesyltetøy» which means cloudberry jam 🙂

    • Kristin Francis 10/25/2018 at 11:30 pm #

      haha yes it was a fun surprise to find a new chocolate addiction!
      ugh lol thanks for the correction, I think I was guessing by the photo! I need to shop with a local…

  21. konzervasticnofantasticno 10/06/2018 at 5:57 am #

    Thank you, so helpful. I am going to Norway in a week so I am making a list what to bring home, for myself and for friends 🙂

    • Kristin Francis 10/25/2018 at 11:23 pm #

      Thanks for the lovely comment! I hope you are having an amazing time!

  22. Jo 01/28/2019 at 1:42 pm #

    If I were to take a few American or non-Norwegian things for my friends and hosts in Norway – what would you suggest? I know many things are probably not readily available or super expensive.

    • Kristin Francis 04/15/2021 at 9:12 pm #

      Hi Jo, thanks for writing in. I didn’t get to socialize with many Norwegians on this trip so I’m really not sure?

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