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Stylish Men’s shopping in Vienna, Austria: Bespoke tradition and Alpine hats

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As the mercury dips and the US experiences a polar vortex, how do you dress warmly without looking like you’re about to hit the ski slopes?

For some cold weather style inspiration, look to a city that is no stranger to bitter winters– Vienna, Austria.  While other European cities have slowly replaced all their local craftsmen with high street retailers, Vienna has managed to forsake passing fads and hold onto its bespoke men’s stores.

This commitment to tradition is evident on the streets of Vienna– where even a casually dressed man will look just a little more pulled together than some of his European counterparts.

One of the things I loved about Viennese men was how they wore their hats:

alpine hat vienna

Men of all ages wear Tyrolean hats like this.

viennese men wearing apline hat distracted walking

The hat wearing Viennese men were better mannered too– I rarely saw anyone texting on the street. The worst “offender” I found was this guy who was reading as he was walking.

tyrol hat alpine hate vienna


Vienna carraige driver horse


Viennese men are fortunate that they have so many great men’s stores to choose from, some with a long history of bespoke tradition:


R. Horn, fine leather bags and accessories.

rudolf scheer men's shopping vienna

Rudolf Scheer, celebrated bespoke shoemaker opened in 1816.

Loden plankl

Loden Plankl, a great source of traditional Austrian clothing and those ubiquitous alpine hats.


Knize, a one time outfitter of the archdukes in the Hapsburg dynasty.


Knize’s sartorial version of a puffer coat.


DSC05939With so many excellent men’s shops to choose from, it’s no wonder that the average guy in the street looks like he could have walked straight off the set of The Third Man.

Have you found great men’s shops in Vienna?  Share your favorites in the comments below.

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Mens shopping Vienna R Horn Bespoke custom best

Vienna Souvenir Shopping Details:
R. Horn, Stephansplatz 3, 1010 Vienna, Austria
Knize, Graben 13, 1010 Vienna, Austria
Loden Plankl, Michaelerplatz 6, 1010 Vienna, Austria
R.Scheer, Bräunerstraße 4, 1010 Vienna, Austria

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Monday 19th of May 2014

Thank you, Spiegelgasse 25 Wien 1010 Johann Perzi

Tuesday 6th of May 2014

You should definitely check out Philippe Perzi Vienna at Spiegelgasse 25. They have the most beautiful range of men's shirts, ties and other menswear. Seriously, have never seen anything like it. It's a hidden gem in the city. I go visit them every time I am in Vienna.

Kristin Francis

Wednesday 7th of May 2014

Thanks for the tip! Will check it out for sure.


Thursday 6th of March 2014

I have been in Vienna a few times but never noticed the stylish hats. I must be more observant the next time


Saturday 22nd of February 2014

Vienna is one of my favorites cities, but I bought the hat, not my husband!

Kristin Francis

Monday 24th of February 2014

I tried some on too, they are super cute on women!


Wednesday 8th of January 2014

think i need to hop across to vienna then to fill my wardrobe!

Kristin Francis

Thursday 9th of January 2014

The service there is amazing too. Just love Vienna.